Korean online accommodation booking service, Good Choice, has tripled customer numbers through enhancing its mobile platform and sales network.
Focus on key functions
Since CVC acquired an 80% stake in Good Choice, the business has invested in improving salesforce productivity, reinforcing its IT infrastructure and leveraging data-driven analysis to identify new growth and revenue opportunities.
It is now one of Korea’s most recognisable travel brands, attracting increasing numbers of visitors to its platform and strengthening its direct relationships with not only domestic, but also overseas accommodation operators.
Iʼm really proud of our growth during CVCʼs ownership. Today, one out of four people in Korea have our app installed on their mobile phones.
Myunghoon Chung CEO, Good Choice